Written by Heather Landsman of NetworkLI.com

Did you know that approximately 70 percent of all jobs are found through networking?  Needless to say, effective networking is vital to your continued business success.  Vary rarely does business just “fall into our laps”.  Instead, successful business partnerships are created when we make an effort to cultivate long-term relationships.
 
As a member of a trade association you want to try to take full advantage of business-building opportunities.  By getting actively involved in the association, you can develop a substantial network of business contacts.  There is nothing like working side-by-side with another member on a committee or community project to learn what really makes them tick, and to show them what you are all about. 

• Ask questions and LISTEN to the answers.  A general membership meeting is also a social function.  Give and get information.
• Do not sell.  Do not sell. Do not sell!  This point cannot be emphasized enough! Networking is a means of giving and getting information; it is a mutually beneficial exchange.  It is not a one-way street for you to make sales.  And it is not making one party feel intruded upon at an event that was intended to be fun.
• Hand out your business card wisely.  If it is not suitable to the conversation, or if you have not even really had a conversation, keep your card in your pocket.  Use your business card as a means to follow-up a personal exchange and as a way for that person to remember you.
• Volunteering for the association is one of the best ways to show your trustworthiness and commitment as a partner in the industry, and one of the best opportunities to be noticed.  Whether that means sponsoring an event or joining a committee or council, you can be proactive in your networking strategies without being aggressive.

As a trade association member there are many opportunities to connect with those you’d like to meet.  Handling those situations effectively is the key.  Be friendly, be patient, and enjoy!